Originally featured on BroadcastEngineering.com
Orca to unveil extended support for IPTV business model

IPTV middleware and application software developer Orca Interactive will introduce a new middleware component that extends support for flexible business models at IBC2006.

This component will help IPTV operators support new types of pricing methods for services and innovative bundles, driving industry growth through enhanced revenue generation and customer loyalty.

Expanding the capabilities of Orca's RiGHTv middleware and service delivery platform (SDP) for IPTV, the new component will enable operators to set commercial rules for new services and marketing models for Orca's applications, as well as those of third parties. The component allows operators to remain competitive and build revenues by offering segmented and dynamic packages, cross-product packaging and bundling capabilities and pricing models based on user needs and usage.

See Orca Interactive at IBC2006 stand 2.230 or visit: www.orcainteractive.com.

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