Open Mobile Video Coalition Elects Vincent Sadusky President
WASHINGTON:The Open Mobile Video
Coalition this week elected LIN Media President and CEO Vincent L. Sadusky as
its president, succeeding Brandon Burgess, CEO of ION Media Networks, who has
led the organization since its inception in 2007.
The OMVC also endorsed an action plan for 2011 that emphasizes continued
technical advancements in the Mobile Digital Television infrastructure to
complement expanded broadcaster roll-out plans for Mobile DTV. Burgess, who
will continue to serve on the OMVC Executive Committee as Immediate Past
President, noted the significance of Sadusky’s election to lead the organization.
“We just passed the one-year anniversary of formal adoption of the Mobile DTV
standard and the beginning of large-scale implementations of that standard by
TV broadcasters throughout the U.S. Vince Sadusky has been a leader in
developing both digital broadcasting and mobile platforms throughout LIN’s 17
markets, so he is the perfect choice to lead the OMVC in this next phase of
Mobile DTV development,” Burgess said.
The OMVC Board’s action plan recognized the importance of the ongoing Consumer
Showcase of Mobile DTV in the Washington, D.C. market, in which nine
Washington-area TV stations are providing programming to selected residents
using Mobile DTV-equipped prototype Samsung Moment phones, Dell Inspiron Mini
10 netbooks, and LG Mobile DTV/DVD Players. Consumer feedback from the Showcase
has been enthusiastic, with particular interest in mobile reception of local
The OMVC board endorsed using the Showcase infrastructure as an ongoing
test-bed for Mobile DTV in order to continue technical refinements in the
Mobile DTV product.
“We have more than 70 TV stations providing Mobile DTV content at present and
look forward to a dramatic increase in that number throughout the remainder of
2010 and into 2011,” Sadusky said. “I am excited about the opportunity to help
the OMVC expand this market and bring the benefits of Mobile Digital Television
to even more of the American viewing audience.”
Sadusky said that the OMVC’s mission will expand to include development of
broadcaster best practices and guidelines resources for systems implementation,
Electronic Service Guides, system announcements, audience measurement, and
other technical details. OMVC also plans to work with receiver manufacturers to
benchmark and enhance performance.