Phil Kurz /
02.26.2009
Originally featured on BroadcastEngineering.com
NAB Show to offer insight into economic challenges, opportunities

The NAB Show opens in April amid a challenging economic climate and continuation of analog TV transmission — two conditions few at last year’s convention could have predicted.

This year, the convention, which offers a conference schedule running April 18-23 and exhibits April 20-23, will offer attendees a variety of programs and technology exhibits aimed at dealing with both.

On the conference side, a variety of programs are planned to help broadcasters improve the prospects for ad sales and exploit new revenue potential from emerging technologies. On April 21, the convention will hold the Advertising Innovations Summit, focused on the future direction of TV and broadband advertising, online ad strategies and best practices.

The next day, the NAB Show will hold the Mobile Entertainment Summit where industry leaders, such as Mathew Oommen, VP of product and technology development at Sprint; Mark Stephens, corporate partner of Fenwick and West; and John Fletcher, analyst for SNL Kagan, will offer their insight into monetizing mobile TV and what these opportunities mean for broadcasters.

A variety of Super Sessions at the NAB Show also will offer broadcasters the chance to explore emerging platforms and revenue opportunities, including:

  • Mobile Video — Entertainment to Go, April 21. An executive panel, including representatives from Media General, Turner Broadcasting System and Alcatel-Lucent, will discuss the revenue potential for mobile media.
  • Personalized Content: Is It TV’s Next Given? April 22. This Super Session panel will explore the revenue-generation as well as viewer satisfaction potential of reaching individual consumers with personalized content and advertising.
  • Generations: Media Consumption Habits and Preferences, April 22. Shifts in how a new generation selects and consumes media have major financial implications for broadcasters and other media companies. This Super Session will explore how to manage a media business that can respond to these changes and continue staying in the black.
When it comes to the continuation of analog TV service until the new DTV transition date of June 12, broadcasters have been left scrambling to pay for unbudgeted transmitter expenses and coordinate with their vendors to reschedule transmission infrastructure work. The NAB Show’s Broadcast Engineering Conference, April 23, will explore a variety of transmission issues as well as offer the latest engineering insight into ATSC Mobile TV.


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