03.03.2010 10:10 AM
NAB Show Emphasizes 'Green'

The organizers of the NAB Show are boosting efforts this year to minimize the environmental impact of the very large Las Vegas show. The effort extends to all areas of the event, including voluntary requests to exhibitors and attendees.

Show planners are emphasizing electronic communication to replace direct mailings, and virtual brochures to replace paper items. The conference bags distributed to attendees this year will be made of post-consumer recycled materials.

Other eco-friendly NAB Show initiatives include the launch of a “green” newsroom, and a partnering with Carbonfund.org to provide solutions for speakers, attendees and exhibitors who desire to offset the carbon emissions associated with attending a large conference and exhibition.

The NAB is also encouraging radio and television broadcasters to learn more about eco-friendliness by downloading the guidebook “Going Green: A Broadcasters’ Guide to Acting Locally.” It includes a number of simple suggestions, PSA scripts and on-air incentives that broadcasters can use to promote more efficient use of our planet’s resources.



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1.
Posted by: Brian Smith
Sun, 16-07-2010 04:16 PM Report Comment
Who cares... What exactly does "Green" add to my bottom line. Look at it this way, if going green adds only 2.5% to my cost of doing business (roughly $6800 per year)then at a 9.2% profit margin I end up working 38 additional 8-hour days to recoup my loss. That is, it makes me almost 10% less energy efficient. Basically, I end up doing the work anyway and using MORE resources to do it. Notice that the biggest things to physically happen to the earth are not caused by man being here... Our day's are now shorter because of an earthquake... Carbon and sulphur levels rise because of volcanoes... Just give me well thought out and inexpensive equipment and the efficiency will take care of itself...
2.
Posted by: Brian Smith
Wed, 23-17-2010 05:23 PM Report Comment
Are they at least going to try to recycle all of those plastic (#2?) water bottles?




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