10.04.2010 02:00 PM
Mobile DTV Showcase Details to Be Presented at CTIA Show

WASHINGTON, D.C.: The Open Mobile Video Coalition plans to provide details of its five-month trial at the CTIA Enterprise & Applications show this Thursday in San Francisco. The OMVC said it will provide an update with more detailed findings, “including the channel-changing preferences of hundreds of viewers who have tuned into thousands of programs thus far.”

The trial comprises a service launch in the Washington, D.C. market where 23 content channels are being transmitted by nine broadcasters using the terrestrial mobile digital television transmission standard. The trial, dubbed a “consumer showcase,” started in May with 150 Sprint subscribers supplied with ATSC M/H-enabled Samsung Moment cell phones. Additional subscribers were equipped with a variety of other receivers as the trial progressed. It runs through October.

The OMVC previously indicated that the most popular programming was local news, according to user data compiled by Rentrak. The newish mobile medium is watched mostly during the work week. By mid-September, the Samsung Moment users had tuned in to 2,600 different TV programs. Most said they used the TV function on their Samsung cells because it was convenient.

The showcase includes interactive advertising, electronic service guides for program information, closed captioning, and emergency alerts. In addition to automatic audience measurement, the Consumer Showcase is leveraging an online social media research platform from Harris Interactive. Participants are being asked to provide feedback through daily diaries, market research, and focus groups. Managed by the OMVC, the Consumer Showcase is sponsored by LG Electronics and Samsung.

The OMVC has around 30 members that own a collective 500 commercial TV stations, plus organizations representing 360 or so public stations. TV stations in New York, Philadelphia, Detroit, Atlanta, Chicago, Los Angeles and several other cities are now transmitting feeds in ATSC M/H.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Sue Sillitoe, White Noise PR /   Friday 11:15 AM
DPA Microphones Expands Its d:facto™ Vocal Microphone Range
Wall Street Communications /   Friday 04:20 PM
SMPTE 2015 NAB Show Preview

Featured Articles
Discover TV Technology