11.15.2010 02:00 PM
Mobile500 Alliances Names John Lawson Executive Director
WASHINGTON: John Lawson has become the new executive
director of the Mobile500, the TV station consortium promoting MobileDTV.
Lawson’s duties will include nationwide promotion as well securing content deals
and getting the receiver chips into consumer devices.
He was most recently executive vice president of ION Media Networks, and
the head of the Association for Public Television Stations before that.
“This is a key organizational step in our goal to accelerate the availability
of Mobile DTV to consumers,” said Colleen B. Brown, president and CEO of Fisher
Communications and president of the Mobile500 Alliance. “John brings the
leadership focus and experience we need to take the Mobile500 Alliance to the
next level. He knows our industry, he understands the technology, and he has
proven leadership and organizational skills,”
The Mobile500 Alliance stepped out in September with a coalition of 30
companies comprising 340 full-power TV stations in 167 markets.
As chief of the APTS, Lawson negotiated a blockbuster cable carriage agreement
for the PBS multicast signals of his member stations. He was a founding board
member of the Open Mobile Video Coalition and was elected to its first
executive committee. He also served on OMVC’s business and public affairs
advisory groups. In April, Lawson re-launched his strategic consulting firm,
Convergence Services, Inc., which he will retain while serving as executive director
of the Mobile500 Alliance.
-- Deborah D. McAdams