09.28.2010 01:00 PM
Local U.S. Mobile Ad Revenue to Exceed $2 Billion in 2014
CHANTILLY, VA.: U.S. mobile local advertising revenues will increase from $213 million in 2009 to $2.02 billion in 2014, the folks at BIA Kelsey said today. The trajectory represents a compound annual growth rate of nearly 57 percent.

“We expect advertisers will be drawn to mobile marketing as the overall market shifts to digital ad platforms,” said BIA’s Neal Polachek. “A lack of traffic to fulfill quotas on geo-targeted ads will likely accelerate mobile Web site and application development by publishers.”

BIA defines mobile local advertising as that based on targeting a user’s location. Location-targeted advertising will command a higher price over non-local advertising, BIA said, “due to higher immediacy, consumer buying intent and conversion levels.” Smartphone penetration, mobile Web usage and related increases in ad inventory are expected to drive the revenue segment, as are emerging technologies.

“As we’ve seen in the online space over the past decade, tools will be introduced to democratize and localize the mobile ad buying process,” BIA’s Michael Boland said. “Google has already begun to bundle mobile ad placements within its pervasive AdWords search marketing platform.”

BIA said expects total local advertising to grow from $130.6 billion in 2009 to $145.2 billion in 2014; a CAGR of 2.1 percent. Comprising total local advertising is traditional local media, which will decline from $115.1 billion in 2009 to $110 billion in 2014, a CAGR of negative 0.9 percent, and online/interactive local media, which will grow from $15.5 billion in 2009 to $35.2 billion in 2014, a CAGR of 17.4 percent.

December 9, 2009:
Local Content Considered Key to Mobile Adoption
Nine out of 10 cell-phone users would watch local news on their handhelds or a comparable mobile device.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Featured Articles
Discover TV Technology