12.15.2005 10:36 AM
Lanterna Magica's New Indexing Service Provides On-Site, Online, and Ready-to-Go Video Asset Library
Television show producers, broadcasters, and other companies with substantial video assets can now easily search and browse thousands of hours of material from any location in the world, select and play specific clips, and even email clips to colleagues with the new Indexing Service from Lanterna Magica.

"Our Indexing Service is a great tool for organizing video archives large and small in a way that guides producers to the perfect clip quickly and easily, but its value is far greater than that," said Lanterna Magica CEO Pierre Rinfret. "It helps them make the most of their archive's full potential through strategic repurposing for resale, repackaging, and distribution over the Internet. They can even add targeted advertising to clips to further increase revenues from existing video resources. Ultimately, producers who utilize our Indexing Service can profit from video clips again and again."

Customers of Lanterna Magica's Indexing Service get started by sending their video archives to the company in any format. Skilled indexers then ingest and encode the material at any resolution and index it according to customer-specified business goals. They can also suggest application-appropriate indexing schemes from high-level to fine shot-level indexing, and make sure content descriptions are consistent throughout the entire library. The index can also incorporate closed-captions—the perfect solution for productions in which text takes precedence over image, such as newscasts.

With the indexing complete, Lanterna Magica returns a ready-to-use video library and search engine. New material can be added at any time, and the entire library can be browsed and queried by date, TV series, person, location, action, emotion, and/or any other keyword from any Web-enabled computer.

Search results are returned instantly as thumbnail images that can be played right away and integrated into a new project or set aside for quick access at a later date. Shots can be marked in, marked out, and emailed to clients or colleagues who can play the material, read a description of it, and email back an order of the shots they want. Producers can also choose to give their clients the ability to make searches themselves by opening up the library with or without password protection. Furthermore, commercials can be easily inserted before and after clips. This functionality allows marketers to reach their target audience more efficiently and thus create a new revenue stream opportunity.

Lanterna Magica's Indexing Service is volume-based, allowing customers to choose the indexing plan that matches the size of their video archive and upgrade as their indexing needs grow.


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