System.NullReferenceException: Object reference not set to an instance of an object. at DotNetNuke.Framework.DefaultPage.OnLoad(EventArgs e) in e:\websites\\public_html\Default.aspx.cs:line 791 ITV, 3 strike deal to stream ITV1, ITV Play to mobile phones | TvTechnology

ITV, 3 strike deal to stream ITV1, ITV Play to mobile phones

August 17, 2006

ITV and mobile media company 3 have entered into an exclusive deal to stream ITV1 — the network’s flagship channel — to 3’s customers in the UK.

The deal will enable the 3.5 million customers on 3 to watch ITV1 and ITV Play — the network’s participation channel — live on their mobile phones. ITV1 is Britain’s most popular commercial TV channel, playing all 300 of the top commercial programs on TV this year

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Besides being the UK’s first live-streamed terrestrial mobile channels, 3 offering will also become the largest service of its kind in the UK, with coverage of more than 89 percent of the country’s population.

Beginning this fall, the deal grants 3 an exclusive 3G mobile license for six months.

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