08.17.2006 08:00 AM
Originally featured on BroadcastEngineering.com
ITV, 3 strike deal to stream ITV1, ITV Play to mobile phones

ITV and mobile media company 3 have entered into an exclusive deal to stream ITV1 — the network’s flagship channel — to 3’s customers in the UK.

The deal will enable the 3.5 million customers on 3 to watch ITV1 and ITV Play — the network’s participation channel — live on their mobile phones. ITV1 is Britain’s most popular commercial TV channel, playing all 300 of the top commercial programs on TV this year

Besides being the UK’s first live-streamed terrestrial mobile channels, 3 offering will also become the largest service of its kind in the UK, with coverage of more than 89 percent of the country’s population.

Beginning this fall, the deal grants 3 an exclusive 3G mobile license for six months.

For more information, visit: www.three.co.uk.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 11:07 AM
The Best Deconstruction of a 4K Shoot You'll Ever Read
With higher resolutions and larger HD screens, wide shots using very wide lenses can be a problem because they allow viewers to see that infinity doesn’t quite resolve into perfect sharpness.

Featured Articles
Discover TV Technology