06.15.2009 12:05 PM
Internet Sites Spent More on Network TV Ads in 1Q

moneybagNEW YORK: Network TV ad spending by Internet-based business increased 15 percent in the first quarter compared to last year, TNS Media Intelligence said. Web sites spent $7.4 million on network TV compared to $6.4 million a year ago, according to the firm.

Across the 14 types of media platforms measured, Web sites spent nearly $53 million, up 1.5 percent from 1Q08. Magazines took more than 28 percent of the total, followed by the Internet itself with 19 percent. Network TV was next with 14 percent, followed by cable, syndie and spot TV with 5.7 percent. Spot TV’s total was nearly $3 million, up around 6 percent from a year ago.

GoDaddy.com was the top spender among Web businesses, dropping $8.3 million on ads; $6.9 million of it on network TV and $244,000 on spot. ForHeartRisk.com was next with an ad spend of $6.7 million. Of that, $195,000 went to spot and $98,000 went to network TV. The third-largest stayed out of TV altogether. No. 4, Debt.com, spent nearly half of its $3.9 million total on syndie. Spot took $912,000; networks got $334,000. The fifth-largest spender, Olayforyou.com, dropped off of TV, limiting its ad spends on magazines and newspapers. Last year, the site spent $5.9 million across TV. COPDGuide.com added $1.6 million in TV ads versus no spending in the medium a year ago. -- Deborah D. McAdams 



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

D. Pagan Communications /   Friday 10:35 AM
Blue Line is Hot on the Trail of DPA Microphones
Clyne Media, Inc /   Thursday 09:51 PM
Focusrite Expands RedNet Range

 
Featured Articles
Discover TV Technology