/ 09.06.2011 12:00AM
HPA Announces 2011 Engineering Excellence Award Winners
LOS ANGELES: The Hollywood Post Alliance has announced the
recipients of the organization’s Engineering Excellence Award. The honor,
sponsored by NAB Show, is intended to showcase and reward inventors,
manufacturers, vendors and/or peer post production companies for their
outstanding product or technology application offerings.
The winners are:
• Dolby Professional Reference Monitor
Filling the gap left by the CRT, The Dolby PRM-4200 Professional Reference
Monitor is the first display capable of displaying the full dynamic range,
contrast ratio, color gamut of leading edge digital cameras and film stocks,
and fully supports today’s digital work flows. The monitor delivers true blacks
with exceptional dark detail, high contrast, wide dynamic range and precise
color rendering.
• IBM Linear Tape File System
The IBM Linear Tape File System (LTFS) was invented by IBM Research to provide
a simple, cost efficient way to access and manage massive archives of data and
digital assets.
• Lightcraft Previzion
A real time visual effects system that incorporates a combination of high
precision camera tracking, sophisticated rendering, and VFX quality keying
which makes it ideal for the real time on-set compositing of live action,
virtual backgrounds, and CGI characters. The system provides filmmakers with
the ability to create visual effects shots with dynamic camera moves and
actually see the completed effects during the shot.
• Sony OLED Monitor
The organic light emitting diode technology (OLED) for reference monitoring is
a panel and processor system that is practical for media production
applications. The development involved significant investment in two factories
and has resulted in delivering 7 different monitor models.
To enter the Engineering competition, companies had to submit a written
description followed by a presentation to an expert panel of judges. The
Engineering Award presentations and blue-ribbon judging session were held
earlier this month at LaserPacific, playing host to some of the most
significant new technologies currently on the market. Entries of either a
product or process had to represent a significant step forward for
post-production industry beneficiaries, and could be submitted by an
individual, group or company.
“The focus of the HPA Awards is to celebrate creativity throughout our post
production industry, and the Engineering Award remains at the center of these
honors,” said Leon Silverman, president of the Hollywood Post Alliance. We are
proud to draw attention to the creativity of our technology community whose
tools and technology enables, preserves and allows audiences to celebrate the
incredible work of our industry’s artists.”
Last year’s winners of the Engineering Excellence Award included ALEXA by
Arnold + Richter Cine Technik (ARRI); Image Systems (formerly Digital Vision)
for the Open EXR workflow; and Cine-tal for their Davio processor. The HPA
Awards will take place Nov. 10, 2011 at the Skirball Cultural Center in Los
Angeles.