Gray TV Purchases Avid iNEWS System
(May 3, 2004) Tewksbury, MA--Gray Television has purchased the Avid iNEWS newsroom computer system for 13 of its television properties. The deal also includes the purchase of an end-to-end Avid news production environment at Gray's NBC affiliate WOWT, in Omaha, NE. Headquartered in Atlanta, Gray owns 29 television stations serving 25 television markets, and includes 13 CBS affiliates, seven NBC affiliates and seven ABC affiliates. Terms of the deal were not disclosed.
"We went to NAB this year on a mission--to find the best newsroom computer system on the market that would fit Gray's needs. We found it with Avid iNEWS," said Bob Prather, president of Gray Television. "Serving a wide range of markets and geographies, Gray Television strives for flawless execution across its news operations, and with Avid iNEWS as part of our core automation infrastructure, we're confident that we can further improve the quality and timeliness of the information we deliver to our viewers. Our decision to purchase a complete Avid broadcast workflow for WOWT made sense because of its seamless integration with iNEWS and gives us confidence that we can produce news with greater efficiency than we've been able to achieve in the past."
The 13 Gray Television stations planning to standardize on iNEWS systems include a combination of CBS, NBC, and ABC affiliates in both small- and mid-size markets, including WVLT in Knoxville, TN; WRDW in Augusta, GA; and KKTV in Colorado Springs, CO. In addition, Gray will install its first Avid end-to-end workflow solution at WOWT, with nonlinear systems that span the continuum of digital news production--from ingest and editing, to shared storage and playout.