09.22.2009 10:00 AM
Giants-Cowboys Game Trumps Emmys
NEW YORK: Sunday’s Emmy Awards were notable to some for the tongue-in-cheek references to the obsolescence of broadcasting. Julia Louis-Dreyfus referred to this as “the last official year of network broadcast television.” Louis-Dreyfus, star of “The New Adventures of Old Christine,” on network broadcast television, was a presenter at the Emmys, which pulled in an audience of 13.3 million people.

The figure was up by 8 percent from last year’s record low of 12.3 million, but still the third, least-viewed Emmy telecast on record, TVByTheNumbers said. The 2006 Emmys drew the largest audience of 16.1 million people. Sunday night’s The three-hour telecast averaged a 4.2 rating among adults 18 to 49, up 11 percent from last year. CBS, which carried the Emmys, logged nearly 14.5 million viewers Sunday evening, 7 to 11 p.m.

NBC had 18.5 million, one of its best Sundays since 2004, excluding the Super Bowl. The Giants-Cowboys game drew, on average, 22.4 million viewers, one of the best overnight ratings for a prime-time pro football game in 11 years, AP said.

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