07.22.2010 02:00 PM
Gas Station TV Reports Record 27 Million Monthly Impressions
NEW YORK: Gas Station TV, the fuel-pump programmer, said it’s getting more than 26 million impression a month. The numbers are provided through Nielsen “Pocketpiece” technology. GSTV says next month likely will push 27 million with new stations coming online this week.

“Gas Station TV continues to demonstrate its leadership in away-from-home television measurement,” said stated Paul Lindstrom, senior vice president of Nielsen Media Research. “GSTV pioneered not only measurement in the gas digital media space, but individual market measurement for all Nielsen On Location companies.”

Gas Station TV’s Pocketpiece reports are said to resemble typical Nielsen reports for traditional television networks. The data indicates people spend four-and-a-half to five minutes per visit to the gas pump; 76 percent are ages 18 to 49; 55 percent are male; 85 percent have a some post-secondary education, and 95 percent “noticed the GSTV screens when refueling.”

GSTV delivers programming from ESPN, NBCU and AccuWeather on pump-top LCDs. The company broadcasts to stations in 100 markets in about 30 states. 

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

D. Pagan Communications /   Friday 10:35 AM
Blue Line is Hot on the Trail of DPA Microphones
Clyne Media, Inc /   Thursday 09:51 PM
Focusrite Expands RedNet Range

Featured Articles
Discover TV Technology