05.17.2010 10:00 AM
Gannett Signs Up for Rentrak Measurement

McLEAN, VA.: Gannett has signed up Rentrak to measure local audience data for its 23 TV stations. Rentrak’s StationView Essentials provides local rating, share, ad retention information, program stickiness and engagement factors, and maps identifying retail hot spots and political district ratings.

Rentrak technology harvests data from satellite telcoTV and cable set-tops around the country and feeds it into a central database. The information allows for the type of analysis by which local TV stations can best identify optimum program placement for advertisers.

Gannett Broadcasting operates 23 television stations in 19 markets with a reach of 21 million households.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Sue Sillitoe, White Noise PR /   Friday 11:15 AM
DPA Microphones Expands Its d:facto™ Vocal Microphone Range
Wall Street Communications /   Friday 04:20 PM
SMPTE 2015 NAB Show Preview

 
Featured Articles
Discover TV Technology