/
01.05.2011 12:00AM
Fox Hispanic Cable Nets Post Record Ratings in 2010
LOS ANGELES: Fox today said its Spanish-language cable networks logged record ratings for 2010. Fox Deportes and Utilisima reached record high marks last year. Deportes was the No. 1 Hispanic sports cable net in prime time last year. Utilisima, a 24-hour Hispanic lifestyle channel, was the fastest-growing Spanish-language net with women 25 and over.

Deportes, which has an 18-million household footprint, finished No. 1 among Hispanic cable nets in prime time 33 of 52 weeks last year. It also delivered the top Spanish cable program for the year with its exclusive rights of Copa Libertadores Internacional vs. Chivas 2010 Final delivered a 9.26 household coverage area rating and 876,000 total viewers.

Since its U.S. launch in July 2010, Fox said Utilisima has attracted the highest concentration of adult women of any Spanish-language network, holding a 66 percent per-viewing household over its nearest competitor during total day (8 a.m. to 2 a.m.). The net’s audience grew 39 percent during December for the 8 a.m. to 3 p.m. daypart among women 25 and older. Advertisers secured since launch include Sears, Procter & Gamble, Ford, Kmart, El Jimador, Farmers Insurance, SC Johnson, Toyota, Daisy Sour Cream, Kellogg’s, Prudential, T-Mobile and Wal-Mart. Fox did not provide Utilisima’s footprint.


Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

1.
Posted by: Deborah McAdams
Thu, 03-10-2011 - 6:08PM Report Comment
The Latino community is certainly a powerful influence in the United States and their presence is being felt as more retailers are going after their dollar. The problem is that many of them have not anticipated their buying power like DISH Network has. I have the employee DISH Latino Max package and I get more American and Spanish language programming than I could ever want. Over 255 channels and 40 free HD channels include the top programming providers in the industry and help satisfy bi-lingual families like mine who have a difficult time choosing between Spanish or American programming.




Friday 3:00PM
Google Debuts Android TV
“We’re simply giving TV the same level of attention that phones and tablets have traditionally enjoyed.” ~ David Burke, Google


 
Featured Articles
Discover TV Technology