02.14.2010 11:00 PM
Former PBS Executive to Head Northern California Public Broadcasting
SACRAMENTO, CALIF.: John Boland is the new chief of Northern
California Public Broadcasting, parent company of KQED, where he worked before
going to Washington, D.C. to work for PBS. The NorCal broadcast group consists
of KQED-, KTEH- and KQET-TV as well as KQED and KQEI radio stations.
Boland succeeds Jeff Clarke, who is retiring after nearly 45 years in public
media and broadcast journalism. Clarke’s final day will be March 19. Boland starts
His previous roles include that of the first chief content officer for KQED, a
job created for him in 2002. He went on to do the same thing at PBS in 2006.
While there, he combined six operating divisions--new media, education,
television programming, content services, promotion, and communications--into a
single operational unit.
The PBS Board of Directors credited Boland with development of “a new content
strategy that combines experimentation and innovation to reach audiences on
digital media platforms, while continuing to strengthen the core PBS television
service. John has helped PBS stake its future in the new world of public
Boland served in several executive roles at KQED for more than a decade before
joining PBS. He started his media career at a newspaper in New Jersey, and
later as an executive with Burson-Marsteller and Hill & Knowlton.