01.26.2010 03:00 PM
Fisher Captures 1,000 Advertisers with Hyperlocal Strategy
SEATTLE: Fisher Communications says its hyperlocal neighborhood sites have now attracted more than 1,000 advertisers to more than 100 neighborhood sites. The broadcaster launched the initiative last August with 43 Web sites focused on distinct Seattle neighborhoods.

“This progress is in line with our strategic plan and on track with our broadcast to broadband initiative to provide neighborhood information at a grassroots level while enabling local businesses to efficiently reach their customers,” said Colleen Brown, Fisher president and CEO.

Analysts at BIA/Kelsey in Chantilly, Va., are keen on hyperlocal media. The research firm predicted that hyperlocally targeted media will create a break-out revenue stream this year. (See “BIA is Big on Local Media for 2010.”)

Fisher now operates hyperlocal neighborhood sites in Seattle, Washington; Portland and Eugene, Ore.; Bakersfield, Calif. and Boise, Idaho. The sites leverage content from local TV affiliates as well as from folks within the neighborhoods and site users. The ad platform is provided by DataSphere Technologies. Fisher has 13 full-power and seven low-power TV stations and eight radio stations across 12 markets in California, Oregon, Washington, Idaho and Montana.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

Posted by: Deborah McAdams
Tue, 34-26-2010 06:34 PM Report Comment
That's great but I want to hear more about how many visitors are actually going to these sites on a regular basis and what page views are?

Wednesday 11:59 PM
Peer Profile: Tomaž Lovsin, STN, Slovenia
“Will there be a shift from coax to fibre? Or a mixture between the two which will require hybrid solutions to be implemented?”

Wall Street Communications /   Wednesday 07:02 PM
SMPTE Announces 2014 Honorees and Award Winners
HighRez /   Tuesday 02:21 PM
Over The Air and Cable TV: Far From Dead

Featured Articles
Discover TV Technology