08.16.2010 04:00 PM
ESPN and CEA Plan 3DTV Demo Days
ARLINGTON, VA.: ESPN is teaming up
with the Consumer Electronics Association for “National 3D Demo Days.” The idea
is to stir up enthusiasm for 3DTV at electronics retail outlets. The demonstrations
are scheduled for Sept. 10-12. The retailers will provide “knowledgeable sales
staff,” and ESPN, the 3D programming, from 10 a.m. to 11 p.m. Eastern.
CEA said it recently found that 64 percent of retail sales associates said
shoppers were expressing “a desire to experience sports in 3D.” ESPN to the
rescue. On Sept. 11 at 3:40 p.m. Eastern, ESPN 3D will run a live telecast of
the Big Ten Conference’s Ohio State football team battling it out with the ACC’s
University of Miami Hurricanes. The event marks the second time the Buckeyes
will be carried in 3D by ESPN. The team was featured in one of the network’s 3D
trials last September.
During the Demo Days weekend, ESPN will run 12 more events including 3D
coverage of the 2010 FIFA World Cup, X Games 16, the Boise State versus Virginia
Tech game from Sept. 6, 2010, as well as footage from the Harlem Globetrotters
in an appearance at the ESPN Wide World of Sports in Orlando, Fla.
CEA said 80 percent of retail sales associates report the level of interest in
3D technologies has increased in recent months. A complete list of participating
retailers is at