08.16.2010 04:00 PM
ESPN and CEA Plan 3DTV Demo Days
ARLINGTON, VA.: ESPN is teaming up with the Consumer Electronics Association for “National 3D Demo Days.” The idea is to stir up enthusiasm for 3DTV at electronics retail outlets. The demonstrations are scheduled for Sept. 10-12. The retailers will provide “knowledgeable sales staff,” and ESPN, the 3D programming, from 10 a.m. to 11 p.m. Eastern.

CEA said it recently found that 64 percent of retail sales associates said shoppers were expressing “a desire to experience sports in 3D.” ESPN to the rescue. On Sept. 11 at 3:40 p.m. Eastern, ESPN 3D will run a live telecast of the Big Ten Conference’s Ohio State football team battling it out with the ACC’s University of Miami Hurricanes. The event marks the second time the Buckeyes will be carried in 3D by ESPN. The team was featured in one of the network’s 3D trials last September.

During the Demo Days weekend, ESPN will run 12 more events including 3D coverage of the 2010 FIFA World Cup, X Games 16, the Boise State versus Virginia Tech game from Sept. 6, 2010, as well as footage from the Harlem Globetrotters in an appearance at the ESPN Wide World of Sports in Orlando, Fla.

CEA said 80 percent of retail sales associates report the level of interest in 3D technologies has increased in recent months. A complete list of participating retailers is at

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 06:00 AM
Eleven FCC Scenarios for The 600 MHz Band Plan
I suspect that the estimated $44 billion of auction proceeds do not take into account the fact that some spectrum the FCC will buy cannot be resold because it must be used as guard intervals in the 600 MHz band plan.~ Charles W. Rhodes

Zazil Media Group /   Thursday 11:07 AM
NAB 2015 Preview: Dalet Spearheads the Facility of the Future
Wall Street Communications /   Thursday 07:36 PM
Digital Alert Systems 2015 NAB Show Preview

Featured Articles
Discover TV Technology