/ 11.03.2009 12:00AM
ePort Orders Approach $500 Million
NEW YORK: The Television Bureau of Advertising reports
that orders on its ePort online ad marketplace is approaching the half-billion
dollar mark.
Since the launch in 2008, over 70,000 orders have been sent by 145 agencies and
advertisers via ePort to 1,025 TV stations and national rep firms. TVB reports
that “dozens of new advertisers and agencies are beginning to use ePort each
month.”
ePort orders broke the $200 million mark back in March, when the system logged
more than 20,000 orders by 95 agencies and advertisers with a total of 844 TV
stations.
ePort was launched by the TVB and the National Association of Broadcasters last
year to allow media buyers to shop for TV station avails online. The free
system allows buyers to create and transmit orders, make revisions and get
make-goods over the Internet. The latest upgrades to the system include
store-and-forward technology.