Dish and NBC Form Olympic Interactive Pact
ENGLEWOOD, COLO. and NEW
YORK: Dish Network worked out a deal with NBC Universal to deliver interactive
content from the network’s coverage of the 2010 Vancouver Olympic Winter Games.
Dish said it will offer a free feed through its six-screen iTV mosaic,
available through interactive-enabled set-tops. The multiscreen coverage will
comprise more than 835 hours from the Opening Ceremony later today through the
closing ceremony Feb. 28.
Dish will also carry an NBC Olympics Showcase on its DishHome Ch. 100, which
will crap interactive content around live programming. E.g., athelete profiles,
late-breaking news, video highlights, medal counts per country, updates on the
U.S. team, etc.