09.26.2007 01:28 PM
Chyron Partners With BIM for UGC Delivery
Chyron plans to integrate its WAPSTR Mobile Video Suite with the YouNewsTV platform from Broadcast Interactive Media’s (BIM), a provider of locally focused web services for television and radio broadcasters.
The partnership will enable the full range of YouNewsTV’s viewer-generated still and video content to be available to television stations for instant, seamless on-air use, providing a high level of web and television broadcast integration.
The WAPSTR/YouNewsTV combo platform will enter beta test at a number of client sites over the next few months.
“Television broadcasters have recognized the important financial and strategic benefits of incorporating viewer-generated photos and videos into news and entertainment programming,” said Bill Hendler, Chyron’s chief technology officer. “Cell phone cameras have become vital tools for ‘citizen journalism,’ and web-based content-sharing communities have emerged as the most important new media market. The combination of Chyron’s WAPSTR and YouNewsTV will offer broadcasters an unparalleled opportunity to integrate web-based user content into their existing on-air workflow.”
Since its launch in May this year, YouNewsTV has already gone live in over 40 markets in the U.S. Many TV stations are daily airing user-generated video through the use of YouNewsTV and manually moving materials from website to playout.
According the companies, the combination of WAPSTR and YouNewsTV completes the last leg of this process, seamlessly integrating YouNewsTV directly with the newsroom.