LAS VEGAS—Beyond the display
screen duels (“largest,” “first curved
OLED,” “most apps”), beyond crowning
Julius Genachowski as “the spectrum
chairman” and aside from the
continuing questions about mobile
broadcast TV viability, the 2013 International
CES presented a complex
vista about the changing television
industry. The enormous electronics
extravaganza also boosted the visibility
of companies providing alternative
TV user interfaces—ranging
from gesture and voice controls
to facial recognition and eyetracking—
and especially focused
on Internet-delivered video,
which is increasingly integrated
with linear video programming.
Although attendance was
down slightly (150,000 compared
to 2012’s record 156,000), the
show set a record of 1.92 million
net square feet of exhibit space, the
equivalent of 37 football fields. More
than 3,250 exhibitors displayed the
latest in consumer products.
MEGA SCREENS, MEGA PRICES
CES’s major video initiative centered
on Ultra High Definition TV
(UHDTV), the 4K technology that
displays images at four times the
resolution of conventional 1080p
HDTV. Every major manufacturer—
Samsung, LG, Sony, Vizio, Panasonic,
Sharp, HiSense and others—showed
UHDTV products, emphasizing
screens in the 60–84-inch range,
which is considered the “sweet
spot” for this level of higher resolution.
When prices or delivery schedules
were mentioned, the typical
responses were $20,000–$25,000
(possibly dropping to $15,000 by
year end) and fi rst shipments of the
big new screens will start in spring.
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Samsung (pictured) and LG both showed “world first” curved OLED screens—preproduction prototype monitors with a gentle concave curve that supposedly improves viewability off the center of the screen. |
Hisense, Samsung and Westinghouse
all showed 110-inch UHDTVs,
with Westhinghouse unveiling a
price of about $300,000. Each one
is custom made, according to a company
spokesperson. Sharp unveiled a “dual” approach
to UHDTV: Its new line of Purios
models (starting with a 60-inch
UHDTV set, due this summer),
is the first set to receive THX
4K Display certification, the
company said. Sharp is also using
the UHD term for upgrades
to its existing Aquos sets, and
will sell Aquos UHDTV sets in
the 50–55-inch range. A Sharp
executive explained that these
sets use a “next-generation Quattron”
system that uses “sub-pixel
signal processing” to double the
resolution of one pixel which,
he said, is “similar to Ultra HD at
a lower cost.”
Sony is adding 55- and 65-
inch 4K UHDTVs to its line-up,
joining the 84-inch UHDTV it
began selling last fall. LG Electronics
showcased its 84-inch
UHDTV, but also put a lot of emphasis
on the smart TV features
of existing LED models.
Tim Alessi, LG’s new product
development director, acknowledged that
“people who have smart TVs are not taking
advantage of all the capabilities that they
have.
“So we are making it easier and more
convenient for people to get a lot more
value out of their [Internet-connected]
TVs,” he added. LG introduced its third-generation
Magic Motion Remote, the gesturecontrolled
system that uses technology developed
by Rockville, Md.-based Hillcrest
Labs. The new version will be able to control
most cable TV set-top boxes, Blu-ray
Disc players, soundboards and other home
theater system components.
LG is also focusing on its support of
Google TV as well as pushing the option
to connect to second-screen devices including
MHL compatibility in HDMI inputs
across its entire 2013 line of TV sets.
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Sharp demonstrated its new contrast-enhancing, glare-reducing motheye panel, which was demo-ed in a side-by-side comparison with a nontreated screen. |
Toshiba also emphasized its ’net connected
TVs, pointing to its new “Cloud TV”
servers that provide advanced interfaces,
upgraded features and integration with
smartphones.
“With our Cloud TV, we’re trying to
make the TV more of a hub that brings not
only content together, but people together,”
said Scott Ramirez, Toshiba’s TV product
marketing vice president.
Panasonic also joined the UHDTV parade,
along with its emphasis on ’net-connected
TV devices. To the surprise of many
analysts, Panasonic unveiled five plasma TV
models; the company had been expected
to drop plasma to concentrate solely on
LCD displays.
Meanwhile, in a battle of “firsts,” Samsung
and LG both showed “world first”
curved OLED screens—pre-production
prototype monitors with a gentle concave
curve that supposedly improves viewability
off the center of the screen. Neither
company offered a timetable or pricing for
the curved screens.
OLED, 3D AND BEYOND
Organic Light Emitting Diode
(OLED) technology continues to
play a role in the display sector, although
production problems continue
to plague the business. A CEA
official told TV Technology that
OLED production yield is less than
20 percent. Nevertheless, both Sony
and Panasonic said they each had
the “world’s first 4K OLED TV” set
in a 56-inch format. The companies
also acknowledged that they are
partnering to pool resources for
their next assault on OLED production.
Since only
LG, Samsung,
Sony and Panasonic
focused
on OLED TV
displays, a general
opinion at
CES was that
OLED may find
a better home in
smaller device applications,
such as tablets
and smartphones.
While the overall
CES emphasis was
on 4K video, Sharp
returned with its 85-
inch 8K prototype
and its eight-times-
HDTV resolution. This
was the same monitor seen at last year’s
CES. A Sharp marketing manager indicated
that there is no production timetable for
the 8K displays.
3DTV—while greatly reduced in hype
this year—is still part of the UHDTV story.
Most TV makers showed UHDTVs with 3D
capability as well as conventional HDTV
displays with 3DTV options.
Dolby Labs demonstrated a new version
of its “glasses-free 3D” displays, updating
the technology it introduced at the 2012
NAB Show. “Several tier 1” (i.e. large) TV
makers as well as flat-panel manufacturers
and silicon vendors have “adjusted their
roadmaps” for the no-glasses 3D technology,
Roland Vlaicu, senior director for broadcast
imaging at Dolby, told TV Technology.
Although he declined to identify the
companies, Vlaicu said that “several prototype
TVs have already been submitted for
Dolby’s approval process” and that “final
products [may] arrive in late 2013 or early
2014.” No pricing or further distribution
information is yet available.
Smart interfaces were ubiquitous
throughout the show. In addition to LG’s
Magic Motion remote “wand,” there were
exhibits of other gesture and voice-control
systems, many of them based on variations
of Apple’s “Siri” voice recognition technology.
Other companies tried alternatives, such
as Chinese-based Haier, which introduced
“Gaze TV.” Haier’s smart TV prototype, using
technology from Tobii Technology, deploys
eye-tracking hardware to provide—as Haier
calls it—“a natural and effortless way
to interact with the increasing amount of
content” on smart TVs. No timetable for
introduction was specified.
Among broadcast-centric products
at CES was the new push for mobile TV,
demonstrated by Dyle TV, the Mobile500
Alliance and a handful of suppliers. RCA’s
new 8-inch tablet with built-in mobile TV
receiver sat side-by-side next to ElGato’s
$99 receiver that plugs into an iPad or
iPhone. Audiovox Electronics also announced
plans to develop a Dyle-enabled
rear seat car entertainment system. While
there was often significant traffic at the
“Mobile TV TechZone,” there seemed to
be continuing questions about the role of
the service and the way in which it will
be promoted after the Open Mobile Video
Coalition organizing group is merged into
the National Association of Broadcasters
in coming months.
CLOUD AND INTEGRATION
Cisco introduced “VideoScape Unity,”
which Jesper Andersen, senior vice president
and general manager of Cisco’s Service
Provider Video Technology Group,
characterized as a unified system to
“transform the experience of all content.”
The package uses a “cloud DVR” to access
streaming content from anywhere—including
video, data and social media—to
create an “immersive experience,” he said.
The Cisco demonstration focused on
use of a “companion device”—an iPad—
which was part of many companies’ descriptions
of ways to personalize the
viewing experience via recommendations
across platforms and programs.
Many exhibitors on the show floor and
in private suites showcased their latest visions
of how video content can be discovered,
navigated and recommended, either
by trusted friends or automated navigation
engines.
GENACHOWSKI’S FOCUS ON
SPECTRUM
FCC Chairman Julius Genachowski,
as he has done for several years during
his CES appearances, spoke enthusiastically
about the reassignment of wireless
bandwidth. He confidently predicted that
“more and more broadcasters are excited”
about the incentive auctions, although
he acknowledged that some TV station
owners “would rather the process not
happen.” Genachowski urged that both
station executives and engineers “get the
incentive auction right” since it will be a
model for “the rest of the world,” which is
also looking at TV spectrum reallocations.
CEA President/CEO Gary Shapiro, who
conducted an hour-long on-stage discussion
with Genachowski, characterized
him as “the spectrum chairman” for expanding
the wireless airwaves available
for mobile and nonbroadcast services.
Genachowski used the platform to unveil
a plan to open up 195 MHz of spectrum
for commercial use, all of it in the 5 GHz
band and mostly coming from the Defense
Department and other federal agency
bandwidth assignments.
“We are convinced that the spectrum
can be shared,” Genachowski said, emphasizing
the need to resolve the “Wi-Fi traffic
jam.” During a discussion about white
spaces, the chairman said that even after
the incentive auctions are complete and
bandwidth is repacked, TV stations that
remain in place will still have separations
that could be re-assigned for other uses.
Although not guaranteeing his prediction,
Genachowski indicated that the spectrum
revisions will be in place within the
next decade.
Next year’s 2013 International CES will
take place in Las Vegas, Jan. 7–10, 2014.