05.13.2010 10:00 AM
CBS Corp. Acquires its Environmental Project Partner
NEW YORK: CBS
Corp. announced today that it acquired EcoMedia, LLC, a Manhattan Beach,
Calif., company that pairs public and private entities with local media on environmental
projects. Terms of the transaction were not disclosed.
CBS and EcoMedia have worked together since 2008 on projects such as one
pairing the media empire with mayors across the country to launch green
projects. EcoMedia’s strategy will be incorporated into all CBS operating
units, including TV, radio, online, publishing and outdoor.
“We want to be a catalyst for getting actual bricks-and-mortar ‘greening’
projects done that will improve the quality of life in the local communities we
serve,” said Leslie Moonves, president and CEO of CBS. “We have seen firsthand
EcoMedia’s work on the ground with environmental projects throughout the
country and we’re very pleased to now fully integrate EcoMedia into the fabric
Moonves also announced that EcoMedia’s CEO and founder, Paul Polizzotto, will
serve as president of EcoMedia, and continue to lead the new division, which
will retain its name. Prior to founding EcoMedia, Polizzotto was recognized for
his work helping municipalities to clean waterways. He based EcoMedia on an a
concept of sustainable media--a way to help companies achieve community
outreach objectives while making a tangible difference to the environment.
CBS and EcoMedia teamed up in 2008 to launch the CBS-EcoZone Green Schools
Initiative in San Francisco, Miami and the suburban Chicago area. The project raised
more than $650,000 in products and services.
Ron Longinoti, president and general manager of CBS’s San Francisco station,
KPIX-TV, said the project there “helped us develop viable commercial