02.06.2009 10:30 AM
Bud Light Lime and GoDaddy.com Win Super Ad Bowl

More than 103 million people watched ads for Bud Light Lime and GoDaddy.com during the Super Bowl, making them the game's most-watched commercials, Nielsen said. Both ads appeared in the 9:54 p.m. EST timeslot, which netted a 45.3 household rating with 103.2 million viewers.

Ad time totaled 38 minutes and five seconds during the game, which netted a record audience for NBC. After a couple of preliminary counts were published, Nielsen issued a final average of 98.7 million viewers--the most for any Super Bowl. At least 151.6 million people were said to have watched at least six minutes of the Feb. 1 Cardinals-Steelers contest.

NBC aired 64 paid ads during the game. The “most-liked,” as measured by Nielsen, was a spot featuring a Budweiser Clydesdale playing fetch with a Dalmatian. It also had the highest rate of recall by the audience.

Movie trailers had the most exposure, with six minutes, 50 seconds. Beer and soda tied for No. 2, each with four minutes, 30 seconds. Car ads comprised three minutes of ad time, down from five minutes, 30 seconds in 2008. Hyundai, Toyota and Audi were the buyers.

Newbies included Cash4Gold, Castrol, H&R Block, Kellogg’s Frosted Flakes and Priceline.com.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

Posted by: Deborah McAdams
Fri, 02-06-2009 04:48 PM Report Comment
All the various "winners" all seem to be the same old superbowl commercial! I've seen the clydesdale schmaltz before, the not shocking at all anymore godaddy commercials, YAWN! I didn't think the commercials could be worse than last year, but they were. My vote for the best this year was the moose in the wall!

Tuesday 06:00 AM
Eleven FCC Scenarios for The 600 MHz Band Plan
I suspect that the estimated $44 billion of auction proceeds do not take into account the fact that some spectrum the FCC will buy cannot be resold because it must be used as guard intervals in the 600 MHz band plan.~ Charles W. Rhodes

Zazil Media Group /   Thursday 11:07 AM
NAB 2015 Preview: Dalet Spearheads the Facility of the Future
Wall Street Communications /   Thursday 07:36 PM
Digital Alert Systems 2015 NAB Show Preview

Featured Articles
Discover TV Technology