BSkyB Expects 50,000 to 200,000 3DTV Subscribers by Mid-2011
LONDON: British Sky Broadcasting is looking to have
anywhere from 50,000 to 200,000 3D subscribers within a year, according to
the U.K.’s Media
Week. BSkyB launched the service over its HD infrastructure Oct.
1. The wide projection reflects the uncertainty surrounding the adoption of
3DTV, the publication said. Sky’s 3D line-up so far includes sporting events
BSkyB was the first multichannel TV provider in Europe to successfully transmit
live 3DTV across its systems in 2009. The satellite operator did a limited
launch of 3DTV service earlier this year, eventually distributing the format to
around 1500 pubs across the United Kingdom in anticipation of the World Cup.
BSkyB’s 3D launch was set for Oct. 1 when rival TV provider Virgin Media
suddenly went live with 3D on Sept. 28.
BSkyB’s 3D service is available for free to HD customers who subscribe to
its “to TV package.” BSkyB’s most recent quarterly report says it had 2.9
million HD subscribers at the end of June. A 3DTV set is necessary for viewing
the content. 3DTV set sales numbers for the United Kingdom have not yet been
-- Deborah D. McAdams