01.14.2010 04:00 AM
Broadcasters Organize Haitian Relief Effort
WASHINGTON: The National Association of Broadcasters today announced a
voluntary nationwide initiative aimed at boosting relief efforts in response to
the devastating earthquake in Haiti. (The destruction in Port-au-Prince is pictured below in this United Nations photo. The U.N. headquarters is shown at left in a U.N. photo.)
As part of the initiative, NAB is working closely with the American Red Cross
and the Ad Council to distribute critical earthquake relief information.
Television and radio PSAs featuring First Lady Michelle Obama will be available
for download on NAB’s dedicated public service Web site, NABSpotCenter.org, on
Friday, Jan. 15. TV stations can also obtain the PSAs through a special NAB
satellite feed on Tuesday, Jan. 19. Specific satellite coordinates will be
provided in a communication to stations shortly.
NAB is asking stations to use on-air talent to produce local PSAs boosting
Haitian relief efforts.
NAB also announced that Monday, Feb. 1 will be designated as “Broadcasters for
Haiti Day.” NAB is urging radio and TV stations to roadblock specific times of
day, dedicating airtime to fundraising relief efforts, telephone banks,
radiothons and telethons.
“The cruel reality of this week’s disaster demonstrates a desperate need for
amplified relief efforts, and the outpouring of assistance from America’s radio
and TV stations is already underway,” said NAB President and CEO Gordon Smith. “Broadcasters
are uniquely positioned to mobilize the masses, and working with our disaster
relief partners, we can help ease the suffering of our Haitian neighbors. We
urge all stations to participate in ‘Broadcasters for Haiti Day.’”