Broadcast Interactive Media Acquires Decisionmark’s TitanTV
MADISON, WIS.: Broadcast Interactive Media announced today
that it has acquired Decisionmark Corp., which does business as TitanTV Media
out of Cedar Rapids, Iowa. Transaction terms were not disclosed.
TitanTV specializes in signal coverage and analysis software for broadcast TV
stations, including applications focused on satellite carriage law. It also
does Web site program listings for 1,300 TV stations and brand extension of TV
stations online complete with a proprietary video player.
As Decisionmark, the company ranked No. 327 on Inc.’s 5,000 fastest growing
companies in America in 2003, with 30 employees and $6.3 million in revenue,
representing 555 percent growth. Hoovers lists the company as having annual sales
of $5 million, but did not specify how current the information was. It launched
CheckHD.com in 2004, a site where
consumers could find out where and how to obtain high-definition programming.
Decisionmark was a desktop mapping company in 1996 when it was taken over by
Jack Perry, who developed several patented technologies for broadcast signal
analysis. TitanTV was launched in 2000 as an online programming guide, then
recast in 2008 as a broadband network.
BIM provides locally focused advertising, content and technology for 180 local
media Web sites. The TitanTV acquisition will give the company more than 43
million monthly unique visitors, placing it No. 12 in the news-information
category tracked by comScore.