08.14.2008 11:46 PM
2Q Broadcast TV Ad Revenues Down
Total broadcast TV ad revenues fell 4 percent in the second quarter compared to the same period last year, according to the Television Bureau of Advertising.

Network, local and syndicated TV generated a total of more than $11 billion in the second quarter of 2008, compared to nearly $11.5 billion last year. Network TV was down 4.8 percent for the quarter; local broadcast, down 6.1 percent, and syndicated TV was up 9.1 percent, generating an overall decline of 4 percent.

For the first six months of 2008, all three generated more than $22.9 billion, compared to more than $23.2 billion last year. Network was down 1.5 percent, broadcast, down 3.8 percent, and syndie, up 10.2 percent, for an overall decline of 1.3 percent.

Of TV“s top 25 advertising categories, 17 spent less in 2Q08 than last year. Among the top 10:
No. 1: Automotive -17 percent
No. 2: Communications/Telecommunications -2.3 percent
No. 3: Restaurants -3.3 percent
No. 4: Automotive Dealers -13.8 percent
No. 5: Government and Organizations +19.0 percent
No. 6: Travel, Hotels & Resorts +5.1 percent
No. 7 Furniture Stores -12.6 percent
No. 8 Insurance -4.2 percent
No. 9 Financial -3.1 percent
No. 10: Schools, Colleges & Camps -1.8 percent

The story was similar for the top 10 individual advertisers in local broadcasting:
No. 1: Chrysler-Cerberus +0.9 percent
No. 2: Ford Motor Co. Dealers Association -7.9 percent
No. 3: AT&T -28.2 percent
No. 4: Nissan Motor Co. -13.3 percent
No. 5: Toyota Motor Corp. Dealers Association -5.1 percent
No. 6: Honda Motor Co -5.5 percent
No. 7: Comcast Corp. +68.5 percent
No. 8 Toyota Motor Corp -2.9 percent
No. 9: General Motors Corp. +5.7 percent
No. 10: Verizon Communications -29.9 percent

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Friday 01:36 PM
Making a Scene in London
Holly Ashford of TVB Europe

Manor Marketing /   Wednesday 05:25 AM
Vidcheck Appoints John Prather in North America
Wall Street Communications /   Tuesday 01:19 PM
BeckTV Completes New York NOC Expansion for The Switch

Featured Articles
Discover TV Technology