/ 03.17.2010 12:00AM
Big TV Events Spark Associated Social Networking
NEW YORK: More and more folks are socializing online
during major broadcast TV events, Nielsen says. Around 10 percent of viewers
now visit social networking sites and browse during big broadcasts.
“Recently, when 29 percent of the U.S. population tuned into the Academy Awards
on March 7, more than 13 percent of those viewers spent time on the Web at the
same time,” Nielsen said. “For the 2009 Oscars, 25.6 percent of the population
tuned in and 8.7 percent surfed the Web simultaneously. A large percentage of
those watching TV and surfing... visited Facebook, Google or Yahoo!, a trend
also seen in this year’s Super Bowl.”
Nearly 47 percent of all Americans were said to watch the 2010 Super Bowl, and
nearly 15 percent simultaneously surfed. Last year, about half of Americans
watched the game and 13 percent surfed. The charts included below show where
they went:
