07.02.2009 09:00 AM
Big Four Fall During Week 24

eye2NEW YORK: All Big Four broadcast nets were down in average household ratings compared to a year ago for the week ending June 28. Only CBS maintained its audience gain season-to-date compared to a year ago.

Wachovia’s ad market update: “Upfront could be somewhat disappointing after NBC reportedly signs a deal for broadcast CPMs of -7 percent. Anecdotal comments suggest the other broadcast nets will write business in line with our expectations--down 2-6 percent--with the likelihood of estimate risk increasing for next year.”

Wachovia’s report tracks the weekly (ending June 28) and season-to-date (STD), year-to-year change in average households data for broadcast (live plus same day) and audience data for cable nets (live plus same day): STD is prime time (PT) unless otherwise noted, e.g., Food and HGTV.

-- Disney (ABC): Prime-time average household (HH) rating was -12 percent for total HHs and -21 percent for P18-49. STD avg. audience was -8 percent for both.

-- CBS (CBS): PT avg. HH rating was -3 percent for total HHs and -13 percent for P18-49. STD avg. audience was +7 percent and +2 percent, respectively.

-- News Corp (Fox): PT avg. HH rating was -25 percent for total HHs and -24 percent for P18-49. STD avg. audience was -16 percent and -19 percent, respectively.

-- GE (NBC): PT avg. HH rating was -12 percent for total HHs and -16 percent for P18-49. STD avg. audience was -9 percent and -5 percent, respectively.

-- Viacom:
BET PT avg. audience was +56 percent for P2+ and +63 percent for P25-54. STD avg. audience was +24 percent for P2+ and +27 percent for P25-54.
Comedy Central PT avg. audience was -11 percent for P2+ and -8 percent for P25-54. STD avg. audience was -1 percent and -3 percent, respectively.
MTV PT avg. audience was -12 percent for P2+ and +4 percent for P25-54. STD avg. audience was -23 percent and -13 percent, respectively.
VH1 PT avg. audience was -3 percent for P2+ and +3 percent for P25-54. STD avg. audience was -5 percent and -3 percent, respectively.
Nickelodeon PT avg. audience was +6 percent for P2+ and +8 percent for P2-11. STD avg. audience was +8 percent and +8 percent, respectively.eye

-- Discovery:
Discovery Channel PT avg. audience was +17 percent for P2+ and +13 percent for P25-54. STD avg. audience was +5 percent and +6 percent, respectively.
The Learning Channel PT avg. audience was +88 percent for P2+ and +84 percent for P25-54. STD avg. audience was +12 percent and +4 percent, respectively.
Animal Planet PT avg. audience was -3 percent for P2+ and +25 percent for P25-54. STD avg. audience was +7 percent and +16 percent, respectively.

-- Scripps:
HGTV PT avg. audience was -7 percent for P2+ and -17 percent for P25-54. STD PT avg. audience was +3 percent and -1 percent, respectively. STD total day avg. audience was -2 percent for P2+ and -1 percent for P25-54.
Food Network PT avg. audience was +32 percent for P2+ and +24 percent for P25-54. STD PT avg. audience was +16 percent for P2+ and +15 percent for P25-54. STD total day avg. audience was +9 percent for P2+ and +7 percent for P25-54.

-- Disney:
ESPN PT avg. audience was +20 percent for P2+ and +18 percent for P25-54. STD avg. audience was flat for both.
Disney Channel PT avg. audience was +39 percent for P2+ and +35 percent for P2-11. STD avg. audience was -6, and -6 percent respectively.

-- News Corp.:
Fox News Channel PT avg. audience was +39 percent for P2+ and +77 percent for P25-54. STD avg. audience was +44 percent and +51 percent respectively.
F/X PT avg. audience was -1 percent for P2+ and +3 percent for P25-54. STD avg. audience was +4 percent for P2+ and +5 percent for P25-54.
National Geographic PT avg. audience was +4 percent for P2+ and -7 percent for P25-54. STD avg. audience was +11 percent and +8 percent, respectively.

More TVB coverage of the upfront market:
June 19, 2009: “NBC Said to Be Near Upfront Deal
Press reports are saying that NBC is close to writing the first upfront deal covering its broadcast and cable networks, with broadcast cost-per-thousand viewers down 7 percent form last year and cable down 2 percent. 

(Image by Muhammad Ahmed)



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

Sue Sillitoe, White Noise PR /   Thursday 09:10 AM
Fairlight Unveils the Next Generation of Audio Post Production
Wall Street Communications /   Thursday 01:00 PM
NUGEN Audio AES Product Preview

 
Featured Articles
Discover TV Technology