06.22.2006 03:01 PM
BET Upgrades Programming Management With BroadView
BET Networks, the leading African-American multi-media entertainment company, has added BroadView Software’s programming module to enhance its ability to manage schedules, rights and reports for an expanding library of content on its flagship BET cable channel. This content includes both acquired and in-house produced programs, specials and movies.

BET historically has relied on a mix of systems from older programming software vendors as well as spreadsheets in its programming department. Rather than replace this solution piecemeal, BET selected BroadView Software’s tools for scheduling, rights management, amortization and generating comprehensive reports for all members of the programming staff. With it, BET received a turnkey means to fully leverage the value of its acquired programming to maximize profitability.

"BroadView Software offered us a simple, cost-effective way to make a major advance in the way we manage acquired programming," said Veronica Hutchinson, BET Vice President of Programming. "Our success has brought us to a point where we had outgrown our methods. BroadView Software allows the entire programming staff to work more closely and effectively with our media assets by making information immediately accessible with minimal training."

Opening a New Era for Programming

Fortunately, a demonstration of BroadView Software at a tradeshow proved to be a pleasant surprise for the BET programming staff. The programming module incorporated all the functionality that was required and offered new approaches and opportunities. More importantly, this system could do more than get current operations up-to-date. BroadView’s commitment to a full understanding of broadcast programming issues allowed for a major advance in business practices.

Another surprise for Hutchinson was the ease of data conversion, integration and implementation of the new system. Suppliers, payment schedules, payment tracking, program rights and amortization schedules were easy to input. Staff training to do their daily tasks and to generate and export financial reports took only a week.

"We’ve seen payback from the start and the significance of the benefits this system brings is fundamental. It’s hard to imagine how we managed to survive before BroadView," added Hutchinson.

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