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09.26.2007 12:00AM
Belo Invests In Mochila, Announces Partnership
TV station owner and newspaper publisher Belo Corp. and internet content syndicator Mochila Inc. have signed a strategic partnership deal whereby Belo will become a content partner with Mochila as well as make an investment in the web services company.

Mochila is an online media marketplace for text, video and photo content for publishers, editors, content creators and advertisers. Via the new pact, Belo will now offer its local content for syndication and distribution via Mochila.

According to the companies, this will create a new opportunity to monetize and expand the reach of Belo's content. Mochila's marketplace offers millions of articles, photos and videos from some of the global media brands. The companies added that the partnership allows Mochila to expand its content inventory and enables Belo to deepen user engagement on its online properties.

Belo also will participate in Mochila's AdMatch program, creating new revenue opportunities via the Mochila marketplace while expanding the breadth of content for Belo's users. The Mochila program allows members to acquire content for free and syndicate content to other publishers while earning a share of advertising revenue.

"At Belo, we continue to seek out innovative business investment opportunities designed to broaden the Company's tools and services we offer our online users and advertisers," said Skip Cass, executive vice president in charge of Belo's business development team.

"This strategic partnership with Mochila increases the value of Belo's content and also provides our audiences with a richer online experience across our brands."


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