02.21.2008 05:18 PM
Broadcasters Are Ready for the End of Analog
Broadcasters expect to be prepared to power down analog transmitters a year from now, according to a survey from Harris conducted by New York research firm, In-Stat.

The overall response from the 100 stations polled was that they would be ready to meet the Feb. 17, 2009 deadline set by the federal government to end the DTV transition. Harris, via In-Stat, also found that HD upgrades, multicasting and multiplatform distribution would be on the upswing in the coming year or two.
  • 66 percent of stations planned on doing more HD content.
  • 55 percent intend to add multicast channels.
  • 50 percent expect to stream live broadcast programming over the Web, and make money from it.
  • 28 percent plan to transmit content to handheld devices, PDAs and laptops.

In-Stat also has a DTV consumer awareness survey, (along with half of the Eastern Seaboard), which indicates a general lack of awareness of the transition on the part of the public. The Consumer Union came up with a similar finding, but the National Association of Broadcasters noted that awareness had at least doubled from the previous year.




Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

Wall Street Communications /   Friday 08:05 PM
Dejero Releases LIVE+ NewsBook Software for Mac
Wall Street Communications /   Thursday 06:44 PM
Dejero Ranks Ninth on Deloitte's Technology Fast 500(TM) in North America

 
Featured Articles
Discover TV Technology