07.07.2009 10:55 AM
Avis Tests Mobile TV in Florida

ORLANDO, FLA.: Rental car agency Avis is testing mobile TV, the Orlando Business Journal reports. The company, based in Parsippany, N.J., is teaming up with RaySat Broadcasting, a satellite concern in Dallas. RaySat is beaming AT&T’s CruiseCast into select Florida markets where Avis has dealerships. The service was launched July 6 in Orlando, Fort Lauderdale, Miami, Tampa and West Palm Beach. Avis is charging $8.95 per day or $62.65 weekly for 22 video and 20 audio channels transmitted to headrest video screens and headphones.

AT&T launched Cruisecast nationwide on June 1. RaySat developed the antenna, which is attached the roof of a vehicle. Installation is a one-time fee of $1,299; the monthly subscription fee is $27.95. CruiseCast vendors include ST Electronics, Hyundai, NDS, Synchronoss, RaySat and IntelSat.
­­-- Deborah D. McAdams
 



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Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB


 
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