Arris Advertising Insertion Technology Wins Technical Emmy
Fifth win for the company
– Arris Group said it won a 2012 Technical & Engineering Emmy Award, its
fifth since 2004. Arris’s SkyVision technology won for “development and commercialization
of digital infrastructure for local cable ad insertion.”
The company’s SkyVision
enables operators to enhance and expand their existing TV advertising models
and perform targeted, advanced video-on-demand advertising and local insertion
on digital cable networks from a single insertion system. SkyVision advertising
management solutions are based on technology created by SkyConnect, Inc., which
was ultimately acquired by Arris.
Arris said SkyVision solutions have captured approximately 60 percent of the
North American market,” and deliver more than 6 million ad transactions a day.
NATAS will present the Technology &
Engineering Emmy Awards in Las Vegas on Jan. 10 in conjunction with the CES
2013 Trade Show.