U.S. 3DTV Demand Predicted to ‘Soar’
May 26, 2010
Demand for 3DTVs will more than double next year, In-Stat predicts. The
research firm says 2011 shipments of 3DTV sets will increase 142 percent over
this year. 3DTV sets, along with mobile internet devices--MIDs--will be an adrenaline
shot for the consumer electronics industry, In-Stat says. Sales of MIDs are
expected to rise 231 percent between this year and next.
“The U.S. installed base units for 3DTVs and MIDs will double from 2010 to 2011
and on through 2013,” says Stephanie Ethier, In-Stat analyst. “In fact, In-Stat
expects the total U.S. installed base of CE devices to almost double between
2009 and 2013,” when they’ll reach 1.9 billion. That includes mobile phones,
smartphones, computers of all types, audio systems, networked appliances,
set-top boxes, TVs, video game consoles and digital photo frames.
With regard to 3DTVs, the Consumer Electronics Association estimates that
around 1.05 million will ship this year, which would put In-Stat’s total for
2011 at 1.5 million. There are nearly 115 million TV households in the United
States, most with more than one TV set.
In-Stat said mobile PCs would continue to lead the computing category in units
shipped through 2013. “Maturing segments” such as portable media players and
desktop PCs will show declining growth rates through 2013, it said.