Sony’s Stringer Sees $10 Billion in 3D
November 23, 2009
TOKYO: Sony chief Sir Howard Stringer is counting on 3D
to be the company’s next $10 billion business. The company anticipates 3D-capable
electronics will generating as much as $11 billion between March 2012-13,
according to wire
services. Sony executives laid out the company’s ongoing business strategy
at a press conference last week. Stringer said the company intends to turn a
profit on flat-panel TVs and gaming by its fiscal year ending in March 2011.
Sony posted an FY2009 loss $1 billion last March, and is forecasting another
for the FY ending this coming March. The downturn at Sony was blamed in part on
the economy at large. Stringer responded by streamlining operations and
creating more cooperation between divisions. Positioning the company on the
cusp of 3D adoption is latest element to turn the company around. Sony is
particularly well-suited to take advantage of the 3D wave because its movie
studios can create content to drive adoption of the gear.
Sony said in September it would roll out a 3D-capable Bravia LCD TV next year.
The 3DTV set is part of its 3D home initiative bringing together its music,
movie and video game business units together with consumer electronics.
Likewise 3D-capable technologies are in development for the Blu-ray DVD player,
Vaio computer and PlayStation3 game console lines.
While broadcast products were not a part of the initiative, the unit is also
turning out 3D gear. Sony last month announced the development of single-lens
3D camera technology that captures distinct left and right images
More on Sony’s strategy:
1, 2009: “Sony’s
Single Lens 3D Technology”
Sony today announced the development of a single-lens 3D camera technology
that the manufacturer says is capable of recording “natural and smooth 3D
images of even fast-moving subject matter such as sports, at 240 frames per
September 2, 2009: “Sony Announces 3D Home
Sony announced this week that it plans to introduce a consumer-ready 3D TV
set next year, as well as build 3D capability into many of its consumer
electronics, encompassing music, movies and video games.
June 9, 2009: “Sony Issues $2.24
Billion Bond Sale”
The sale was described as the company’s largest by Bloomberg, which
said Sony would use the proceeds to pay down existing debt.
May 15, 2009: “Sony Posts
Sony reported its first loss in 14 years on Thursday. The news came as no
surprise, since the company gave warning of its expected results weeks ago.
March 18, 2009: “Sony
Freezes Wages for a Year”
Sony said today it would freeze salaries for a year starting in April,
according to Nikkei. Bonuses are being reduced, and managers will see a pay cut
of between 10 and 20 percent.