President Signs CALM Act
December 16, 2010
WASHINGTON: President Barack Obama signed the CALM Act into law this week, requiring
broadcasters to throttle down the volume on excessively loud TV commercials.
The Commercial Advertisement Loudness Mitigation Act directs television
broadcasters and advertisers to adopt technology that will modulate
audio levels and prevent overly loud commercials. They have one year to do so. The
Advanced Television Systems Committee in 2009 adopted best practices for
broadcast commercial volume. These will become the standard by which the FCC
will monitor compliance.
The text of the bill is available at