NASCAR Races Moved to Cable
January 14, 2010
LOS ANGELES and BRISTOL, CONN.: The
majority of this year’s Sprint Cup NASCAR races will be on cable. ESPN
announced this week it would carry nine of the 10 Chase races in the NASCAR
Sprint Cup, and 14 total for the season. ABC will carry just three races
compared to 11 last year.
“ESPN will handle the other 14 races to end the season, starting with the
Brickyard 400 on July 25 and concluding with the final race of the season Nov.
21 at Miami-Homestead,” the sports network said.
ESPN reaches around 100 million homes, versus the 115 million or so reached by
“Last year’s performance showed us that ESPN provides the best home for
NASCAR,” said John Skipper, ESPN executive vice president, content, in a
ABC will carry the three races it’s maintaining on Saturday nights. Those
include Bristol, Tenn. (Aug. 21); Richmond, Va. (Sept. 11); and Charlotte (Oct.
16), with the Charlotte race in the Chase for the NASCAR Sprint Cup. NASCAR
race coverage on ABC will be part of a 16-week, Saturday night sports series
that will include the Little League World Series and 12 college football games.
(Image by Adam Balch)