London--BBC Worldwide has launched the BBC Motion Gallery website (www.bbcmotiongallery.com). It will provide direct access via the Internet to moving image clips from the BBC and CBS News archives.
The website has a core collection of some 10,000 moving images from which media professionals around the world will be able to search and license clips for a wide variety of uses. Additional functionality will be added to the site over time to provide further features.
"It's crucial that we maximize the value of the BBC archive and by using digital technology we will open up our business to its full potential, said BBC Worldwide chief executive Rupert Gavin. "The overall global market in archive footage is estimated to be worth around £150m per annum and our new service will give us a bigger foothold in this very important market."
"The demand for motion imagery is forecast to grow substantially over the next decade as the expansion of broadband and third-generation telephony opens up an increasing number of media outlets. As one of the world's leading media companies, with its access to a vast archive and a substantial global reach, this is a natural market for BBC Worldwide to exploit," said Simon Gibbs, managing director, BBC Motion Gallery.
BBC Motion Gallery
www.bbcmotiongallery.com
