ABC To Air Budweiser ‘Reality Show’
December 13, 2011
BRUSSELS: ABC has agreed to air a “social reality show” from
Budweiser. “Bud United Presents: The Big Time,” is set to debut in January “as
part of an agreement with ESPN/ABC to broadcast all episodes on ABC,” the
brewer said. Cast from Budweiser social media sites, the show “features young adults from across the globe fulfilling their dreams--from
racing professional race car drivers and suiting up for a global soccer
powerhouse to pitching for a professional baseball team and taking center stage
at a major music concert.”
The show will have its international television debut in the United States,
where all seven episodes will air Saturdays on ABC starting Jan. 21, 2012.
Budweiser is working with FreemantleMedia Enterprises to distribute the
“Our agreement with ABC offers a new dimension, bringing together traditional
and digital media for a richer viewing experience,” said Jason Warner, global
vice president for Budweiser.