ABC and Nielsen Create TV-synching iPad App
September 16, 2010
LOS ANGELES and NEW YORK: ABC has released an
iPad app that syncs real-time broadcast for streaming on the tablet computer.
The free app was built on Nielsen’s Media-Sync platform specifically for the
new ABC drama, “My Generation.”
“The app’s sync technology connects your iPad to your TV allowing you to
participate in real time with the show,” ABC says at the show’s
Web site. “Take polls and
quizzes, get behind the scenes info. All in real time. No additional equipment
required. Turn on your TV, tune into ‘My Generation,’ launch the app and hit
the sync button to get started. You can use the ABC’s ‘My Generation Sync’ app
while watching recorded episodes of ‘My Generation’ as well.”
Nielsen’s Media-Sync technology identifies which episode is being watched and
where the user is within the show, “to deliver additional content and
interaction with the show on your TV,” the site says.
The app also works when the show’s being replayed from a video recording
device, and can identify fast-forwarding or rewinding.
The show, a faux documentary about a group of high school friends 10 years
after graduation, premieres Thursday, Sept. 23.
-- Deborah D. McAdams