WideOrbit, Viacom Partner on Ad Backbone
More than 20 networks combined on single sales platform
June 16, 2015
FRANCISCO—WideOrbit was tapped by Viacom’s
Media Networks to install WO
Network, WideOrbit’s platform for managing network ad sales and commercial
rights. Viacom’s combined networks represent the largest portfolio of
ad-supported cable networks in the United States, in terms of audience
share, WO said.
WideOrbit has already successfully launched WO
Network at 16 Viacom properties. Viacom plans to have its
entire portfolio operating on its software by the third quarter.
WO Network enables
Viacom’s advertising inventory to be managed, sold, scheduled and
invoiced from a single platform. Viacom sales teams can build and
present deals from a single document; managers will have oversight of
deals, rate cards, and inventory; and ad operations will have a single
source of truth for approvals, constraints, schedules, materials, logs,
workflow and stewardship.
WO Network allowed Viacom to replace and consolidate several ancillary
legacy systems on a single platform. Many of the reports previously
provided by external tools now run directly from WO
Network, including constraint management and reporting, audience
delivery optimization and liability reduction.
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