/ 02.14.2012 02:22PM
SSL Launches Product Road Tour
NEW YORK: Solid State Logic’ newly completed Broadcast Equipment
Demonstration Vehicle has set out on a non-stop tour of the United States and
Canada. The tour began in San Antonio, Texas on Feb 1, 2012 and will continue
onwards for the next three years. The custom designed mobile production vehicle
features SSL’s C10 HDCompact
Broadcast Console and associated routing and I/O solutions in conjunction with
all of the key audio and video monitoring and communications systems required
for a modern broadcast production facility. Housed in a Russ Berger designed
acoustically accurate space, the vehicle enables potential clients to have hands-on
experience of SSL’s on-air audio production technology right outside their
front door.
“This is an incredibly exciting moment for us,” says Piers Plaskitt, CEO
of SSL Inc. “This vehicle gives us a unique opportunity to take a sophisticated
broadcast production environment out on the road to connect directly with our
customers in their own locality. We know that money is tight and that many
organisations simply can’t send as many people to exhibitions like NAB anymore so
this vehicle gives us the chance to show the whole production team the benefits
of SSL and our partners’ technology. Bringing a mini-NAB to our clients ties in
nicely with the way we have designed the product to fit today’s more
challenging budgets. The vehicle is equipped to demonstrate a range of
broadcast production systems and will be visiting local broadcast stations,
sports arenas and houses of worship. This is also a fantastic opportunity for
us to visit our extensive network of educational clients to share knowledge and
insight with aspiring young audio engineers. We serve up an impressive cup of
coffee, too!”
The SSL Broadcast Equipment Demonstration Vehicle, designed by SSL’s
Project Engineering team, was built on a 2012 F550 Ford chassis with a custom
body and was crafted by leading mobile vehicle specialist Shook Mobile
Technology. Russ Berger Design Group (RBDG) provided the acoustic design for the
space using both absorbing and diffusing treatments as well as SpaceCoupler
technology for the ceiling. The vehicle is presented in association with SSL’s
technology partners: Genelec, Miranda, RTS and Savant. The truck demonstrates
the capabilities of all of these systems and the integration
that is possible between them.
The SSL Broadcast Equipment Demonstration Vehicle will visit local U.S. broadcasters,
houses of worship, systems integrators, key sports and entertainment events, as
well as being showcased at trade exhibitions. The schedule for 2012 begins with
demonstrations in Texas, moving on to locations in New Mexico, Arizona and
California, stopping in Las Vegas for the NAB Show in April, on to Utah and
then the Eastern Seaboard.