SintecMedia to Introduce New Features for OnAir Traffic System
August 2, 2007
SintecMedia, a U.K.-based company specializing in the design and implementation of management systems for the broadcasting, cable, and satellite industries, will shine the spotlight on the latest innovations to its OnAir management system at IBC2007.
Designed for managing airtime sales and traffic operations as well as content acquisition, broadcast rights, long-term and detailed schedule planning and promotion planning, OnAir features a set of sales and content-management tools for small stations, large networks, and station groups operating multiple channels across regions and time zones. New features for OnAir include an automated sales proposal-generation tool, automated brand-allocation functionality, virtual inventory management, and advanced options for efficient handling of schedule changes to maintain contract integrity. OnAir's functions also include configurable workflow management to streamline communications across the organization, and state-of-the-art, real-time graphical analysis of revenue, budgeting, programming, and inventory for easy access to information for decisionmaking. Other OnAir features include support for new revenue streams such as secondary events and eTV, complete billing and accounts receivable support, and commercial material archiving. SintecMedia will be in Stand 2.330.
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