Rushworks Powers TheCool TV
November 29, 2010
LAWRENCE, KAN. — At TheCool TV we
needed a special customized automation
solution that could handle the system that
delivers our programming to millions of music
fans across the United States. We broadcast
through full-power television channels
via their digital multicast spectrum, and are
also transmitted on cable in each DMA. Currently
TheCool TV is live in 52 markets nationwide,
and this large-scale deployment required
an automation system in each market
to run separate playlists.
We also needed to control, update and
monitor all of the operations from our
broadcast center here in Lawrence.
NO DOWN TIME
We have worked with Rushworks automation
for the past two years in connection
with our programming origination, and have
had their machines running 24/7 for almost
18 months now, with all proving to be very
robust, reliable and also extremely simple to
maintain and program.
Adding Rushwork’s A-List to our networks
distribution model has been a game
changer in our channel’s growth, and marks
a huge upgrade from our previous automation
systems. A-List has been the perfect
solution to our very unique and dynamic
distribution model. We use a third-party software
package to create our music lists for
each city, and this system makes creating the
daily playlists for those 52 markets a snap.
The way the system integrates secondary
events such as crawls, snipes and lower
third slates has made a great impact on the
look and “feel” of our network. And it has
made it very easy for us to integrate data systems,
info and assets.
By using a very intuitive and simple
script, we can pull metadata from our video
library to create the lower third title blocks
that label each video. Instead of having to
“bag and tag” each video with its own title
block, we can use A-List metadata to display
the lower third title block for us. In the same
manner, text crawls can be saved as files that
are called when needed. This has eliminated
the need to create each crawl independently.
All of our text files for crawls live with traffic
materials and can be called up to run on
schedule. We even can change messages on
the fly by replacing the text files.
SUPPORT WHEN IT’S NEEDED
We all know that systems such as these
are only as good as the support that comes
with them. And that is where I think Rushworks
really leads the pack. We have no
doubts about Rushworks and the A-List
programmers and support teams being the
best in the business. Not only did they build,
launch and deploy 52 systems in less than
six weeks time, they have been—and continue
to be—right there at every turn to
help troubleshoot and customize our application.
Whether it’s been to help optimize
our playlists, refine triggers for local spot
insertion or to troubleshoot EAS and Closed
Caption issues, we always have the full engagement
of the A-List support team.
Joe Comparato is the founder and creator
of the Cool Music Network and The-Cool TV. He may be contacted at
For additional information, contact
Rushworks at 888-894-7874 or visit rushworks.tv.
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