CBA and Dish Network Team to Prepare Viewers for Transition
November 6, 2008
Dish Network has announced that it will join forces with
the Community Broadcasters Association to help television viewers prepare for
the February end of full power analog television broadcasting.
The CBA represents Low-Power and Class A broadcasters, most
of which will continue with transmission of analog signals past the Feb. 17
cutoff date for full-power TV broadcasters. CBA is concerned that off-air viewers
may be shut off from these analog stations after installation of set top
converter boxes for receiving digital signals. Key to the alliance between the
CBA and Dish Network is the promotion and sales of Dish’s DTV converter boxes
to affected viewers. A portion of the sales revenue is being turned over to the
CBA to assist with that organization’s DTV education program.
“Dish Network, a leader in the digital transition, is proud
to partner with the CBA in this widespread effort to offer over-the-air consumers
the tools and resources they need to continue enjoying their favorite channels
following the switch,” said Tom Stingley, executive vice president of sales and
distribution at Dish. “Dish Network is the only pay-TV provider offering both
100 percent digital television packages in English, Spanish and international
languages, and some of the most sought-after converter boxes on the market
today, and we look forward to working with the CBA to educate consumers on
An analog pass-through set top converter box is needed to
maintain easy access to signals from Class A and Low-Power broadcasters;
however, in many instances these boxes have been difficult to obtain. Dish
Network is rolling out four different models that will have the pass-through
feature. All models should be available by the end of this month, and three of
the four converters being offered qualify for purchase with the $40 NTIA
coupons being issued to
television viewers. U.S.
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