What differentiates WDIVTV—
and what keeps viewers returning—
is the product that we put on the
air. People’s TV’s aren’t just parked on our
channel. There’s a lot of media out there, including
cable news channels and plenty of
Web sites that claim to be news producers.
That’s why—in addition to having experienced
news anchors in the studio, journalists
and videographers in the field, and
news directors and producers behind the
scenes—we must also deliver our stories
in a technically reliable manner.
STAYING ON TOP OF HD IMAGERY
With so many viewers investing in high quality
HDTV sets, they’ve become more
critical of everything they watch. It’s more
important than ever for news stations to deliver
the superb picture quality and image
detail that viewers expect to see, especially
for local news. That’s a big reason why we
have added eight Canon KJ20x8.2B lenses
to our ENG toolset, and by year’s end our
entire complement of 18 HD ENG cameras
will be equipped with these lenses.
It was important for us to get high-grade
lenses that were well constructed and provide
a strong addition to our portable HD
cameras. We also needed a product that
balanced cost along with functionality and
the superb HD image gathering that’s so
important to our on-air look.
Videographers in any news market take
what they do very seriously. We respect
their opinions, and when we asked them
about what’s important in a portable high definition
ENG camera lens they overwhelming
responded that it was the inclusion
of a 2x extender. This greatly assists in
capturing the details of distant scenes and
objects in newsgathering, as videographers
do not always have the luxury of being right
on top of the subject they’re shooting. A
2x extender, such as the one built into the
Canon KJ20x8.2B lens, is critical for subject-
framing flexibility when videographers
have to “sit on a scene” and be ready to capture
important news in HD from a distance.
NO LEARNING CURVE HERE
As a news organization, we’re always
on the move. We don’t have time to hold
a four-day seminar to teach everybody
the inner workings of a new lens. We
needed a device that would fit into our
organization immediately and our videographers
were able to use the Canon
lens right away, remarking that they felt
comfortable with the iris and zoom controls.
The KJ20x8.2B lenses are delivering
a superb HD picture and the 2x extender
feature is also getting high marks
from our videographers.
Lenses for portable news cameras are
also subjected to a lot of wear and tear.
We’ve found that the Canon KJ20x8.2B is
sturdy and strong, and are confident that it
will perform for years to come. The hand grip
on this lens is also well built.
One of our great strengths at WDIV-TV
is the ability to deliver strong imagery tied
to strong stories. Putting the highest-quality
content on air will always be a central
key concept to us. It’s why going with Canon
Jeff Liebman is the manager of news
operations at WDIV-TV. He may be contacted
For additional information, contact
Canon at 800-321-4388 or visit www.usa.canon.com/cusa/professional/products/lenses.