—It all comes down to telling
great stories and although there are
different types of them, the nature of the
story itself may change how I capture it.
To decide, I collaborate with a director of
photography and ask what type of camera
they think is best for each project from a
We discuss the look I want for the story
and then the DP and I will choose the
Whatever your choice, the camera
must serve the story and not take away
from it. You also want to use equipment
that isn’t complicated. I don’t want to
spend too much time dealing with technology;
the technology should just work.
Although I can’t speak to the technical
aspects of various cameras, I can say that
for me, Canon cameras satisfy my requirements
and they also produce the cinematic
and filmic look I like.
WORKS WELL WITH AVAILABLE
As an example, we were asked to do a
shoot in a manufacturing plant as part of
a car ad campaign. Space was tight, so we
needed a camera that wasn’t big and cumbersome.
Also, we couldn’t bring in a lot
of people or a big array of lighting equipment
and we needed a camera that was
flexible and would work well with the illumination
already in the plant. The Canon
EOS C300 was a perfect fit. I like the
look it provides, and it’s great with low
light and very flexible in different lighting
conditions. I also like how its slow-motion
works almost like a film camera in that it’s
done in-camera; you don’t have to slow it
down in post.
Another recent assignment had us
working on a project involving a retired
Baltimore police officer, shooting in some
of the neighborhoods where he’d worked,
as well as inside some police stations. It
was essential to keep a low profile and
the compact design of the Canon camera
was great for that. The camera is also userfriendly,
so you can get by with a much
Lens choice depends on the project;
I’ve used Canon EF prime and zoom lenses,
and pretty much every other kind of
Canon lens and think they’re all great.
SMALL PROFILE DOESN’T
Aiming a camera at a person will always
change their behavior in some way,
but by using Canon’s EOS 5D Mark III and
EOS 7D models, we can make them more
comfortable than they would be facing a
big camera and crew.
The small physical size of the EOS 5D
Mark III and the EOS 7D cameras mean
that they don’t draw attention, so they’re
really great for keeping other people in
the street from getting in the way when
we’re doing location shots and street interviews.
I can also tell you that there were
no post issues with our Canon cameras.
It was a smooth process. My DP shot in
Canon Log with the EOS C300 camera, so
there was plenty of room to adjust the visuals
in post. Canon seems like it’s really
connecting with filmmakers in terms of
Matt Ogens is an independent television
and film director. He may be contacted
For additional information, contact
Canon at 800-652-2666 or visit cinemaeos.usa.canon.com.